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Getting found by Google and cited by AI assistants, without a content team.

Is SEO Worth It in 2026? Do the Arithmetic First

Is SEO worth it? The arithmetic behind the decision, the input AI Overviews changed, and the cases where the honest answer is no.

September 3, 2026 · 14 min read

AI Answer Engine Optimization: What Actually Changed

AEO explained by the search engine itself: the tactic Google retired in May 2026, the part that genuinely differs, and how to measure it for free.

September 2, 2026 · 16 min read

How Much Does SEO Cost? Price It Line by Line

How much does SEO cost, decomposed: published agency prices checked today, what each line item buys, and the parts Google says you can do free.

September 1, 2026 · 13 min read

SEO for Gyms: What Google Actually Lets You Do

SEO for gyms, checked against Google's own rules: class schedules are not eligible Events, three review asks break policy, and the schema type to use.

August 31, 2026 · 16 min read

B2B SEO Agency: How to Verify the Work Yourself

What a B2B SEO agency sells, what published rates look like, and the Search Console checks that show whether a retainer moved anything.

August 30, 2026 · 16 min read

SEO for Real Estate Agents: Measured Against the Portals

SEO for real estate agents, measured: why portals own near-me search, the NAR rule that names SEO tactics, and the queries a solo agent can win.

August 29, 2026 · 18 min read

SEO for Accountants: Evidence From the Near-Me SERP

SEO for accountants, measured: a DR 5 firm outranking Yelp, the schema type most guides get wrong, and the AICPA rule that limits your copy.

August 28, 2026 · 16 min read

SEO for Therapists: Ethics Rules, Schema, and Local Search

SEO for therapists, with the ethics and HIPAA limits on reviews, the schema type that does not exist, and what a DR 2 practice site really ranks for.

August 27, 2026 · 17 min read

SaaS SEO Consultant: What to Buy and What to Skip

What a SaaS SEO consultant charges, which hours are worth buying, and how to vet one against Google's own hiring checklist.

August 26, 2026 · 16 min read

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